The only way to generate leads/sales from words is to keep customers engaged and hooked until they buy the product. It’s easier said than done.

There are a few ingredients that make content engaging.

  • In-depth target audience knowledge including their pain points
  • Product Knowledge
  • Value Proposition
  • Topic Insights
  • Unique Selling Proposition

In short, anything that reflects the target audience identifies their pain points, instills desire and gives hope for the solution, comes under the category of engaging content.



A unique brand can have a huge impact on your bottom line by giving you a competitive advantage over your rivals and helping you acquire and retain customers at a much lower cost. In eCommerce, where new companies (and therefore, new competitors) are springing up every day, an established brand can be an invaluable asset in bringing customers and generating profit.

“A brand is a voice and a product is a souvenir.”

IdeasDrill is an independent creative agency empowering brands to fearlessly live out their beliefs.  We at IdeasDrill help business build identity and convert.