Search Engine Optimization has gained a lot of popularity and has become an essential part of digital marketing. However, in spite of its popularity, there is a segment which still doesn’t understand how it actually works. Therefore, it’s important to first understand what SEO really is.


What is Search Engine Optimization?

Search Engine Optimization (SEO) refer to a set of rules for optimization of websites for various search engines like Google. All the popular search engines like Bing, Yahoo and Google have search results page where listings and videos are shown based on their relevancy and rankings.

What SEO does is improve your website’s ranking on search engines and in this way helps increase traffic on your web page organically.

Moreover, SEO is also an effective tactic which increases the quality of the website. In addition to making your website user friendly, it also makes it faster and easier to navigate. In short, SEO is a proper framework which consists of multiple procedures, set of rules and controls.



To better understand SEO, it’s best that you break it down into different segments and individually assess each component. At its core, SEO is all about quality of traffic, quantity of traffic and organic results.

By quality of traffic we mean that SEO allows you to attract visitors from all over the world. More importantly, it allows you to attract visitors who actually have an interest in your products and services.

This subsequently leads to an increase in quantity of traffic because more and more people start clicking on your website link through search engine result pages.

The biggest advantage of SEO is that it helps boost traffic organically. You don’t have to pay any money to generate traffic on your website.